DoubleTree by Hilton Adana, one of the premier hotels located in the heart of Adana, commissioned our agency to develop a presentation showcasing various Instagram post concepts. Drawing on the hotel’s established brand guidelines — including its signature colors and fonts — I crafted a series of designs that balance simplicity, elegance, and a touch of playfulness to reflect the hotel’s dynamic atmosphere.

In the initial concepts, I highlighted the visuals using expressive brushstroke elements to add energy and focus. In the second series, I integrated text and imagery seamlessly, creating a cohesive and visually engaging composition. For the final set, I opted for a more refined approach by separating text and images, employing delicate linework to achieve an elevated, sophisticated aesthetic.