Talent Chase
Talent Chase is a recruitment agency that provides fast and effective service by finding and assessing top qualified and most suitable candidates for their clients. They carry out selection and placement projects in a wide range of sectors such as Information Technologies, Digital Services, Finance, Production, FMCG, Retail, Telecommunications, Tourism, and Media.
Client
Talent Chase
Project Type
Social Media Design, Branding, Animation, Corporate Identity
Role
Freelance Graphic Designer, Content Writer
Year
2021 - Current
I have been working as a freelance designer for Talent Chase since January 2021.
Initially, the company commissioned me to create eye-catching visuals for their LinkedIn job postings. My goal was to design posts that stood out through the use of vivid colors while moving beyond traditional corporate design styles. To emphasize the theme of ‘being the most talented in your industry,’ I incorporated references to renowned figures such as Louis Armstrong, Coco Chanel, Henry Ford, and The Beatles, creating job advertisements that inspire and resonate with top talent.
Social Media Designs
In addition to designing social media posts, I also create monthly animations tailored to client needs. Depending on the brief, these range from purely typographic animations to combinations of text and video footage. I focus on producing dynamic animations that align with the brand’s overall tone and visual identity. For special occasions, such as national holidays, I develop more video-focused designs that stand apart from the regular animation series, offering unique and engaging content for these key dates.
Animations and Videos
One month after I began working with Talent Chase, they approached me to refresh their logo. Rather than a complete redesign, they wanted a modernized look that preserved the essence of the original. I started by selecting a more contemporary font that maintained the existing logo’s overall form. I then refined the letter ‘T,’ softening its corners for a smoother, more approachable feel. Finally, I introduced a vibrant yellow-to-orange gradient, giving the logo a more dynamic and lively appearance.
Corporate Identity
New Logo
Old Logo
Another project I handled was updating Talent Chase’s promotional file, which had become outdated and no longer aligned with the brand’s corporate identity. I redesigned the file using modern elements consistent with the updated logo, ensuring stronger alignment with the brand’s visual language.
Additionally, I worked on designing their LinkedIn banner, email signatures, and business cards, creating cohesive and professional materials that reinforce the brand across all touchpoints.
