Sakura
Sakura Sushi is a conceptual luxury sushi restaurant envisioned for New York, USA. The brand emphasizes refined minimalism, blending sophisticated design with the elegance of contemporary Japanese aesthetics. This project focuses on creating a visual identity that reflects the restaurant’s high-end positioning, offering a seamless balance between simplicity, exclusivity, and an elevated dining experience.
Project Type
Branding, Logo Design, Packaging, Corporate Design, Personal Project
Year
2021
Software
Procreate, Adobe Illustrator, Adobe Photoshop
Overview
Minimalism is a design movement that values simplicity and the removal of all distractions. In this project, I was inspired by the essence of Japanese minimalism, particularly its focus on simple and natural living. Through careful use of space, I eliminated complex and unnecessary elements, allowing the design to focus on clarity and authentic brand expression. To introduce subtle movement within the simplicity, I incorporated the sakura flower — the brand’s namesake — as a central visual motif. All logos and icons were hand-drawn to add a personal, crafted touch to the overall identity.
